Customer Insights Regional Lead – East Africa at M-Kopa Solar

Customer Insights Regional Lead – East Africa at M-Kopa Solar… See details on how to apply for the opportunities available at M-Kopa Solar.


M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR… M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day.


  • Identify ideal methodology for, plan, and execute a range of activities such as surveys, focus groups, observational studies, desk research, and interviews
  • Develop questionnaires, facilitation guides, and tactical plans
  • Oversee the completion of projects via desk, phone, or in-field activities
  • Apply quality control checks to ensure high quality of methods used and information collected
  • Analyze quantitative and qualitative data collected
  • Produce research reports that clearly and compellingly summarize results, draw insights, and make data-driven recommendations
  • Oversee a team of research associates to deliver high-quality results and develop professionally through coaching, mentoring and shared learning
  • Examples of areas you might lead: Analyzing the customer lifecycle / key journeys and providing a view of how we deliver on our customer principles; directing research to understand what information customers are interested in seeing when requesting a cash loan and why; leading quantitative analysis and field research to segment sales agent personas; and implementing research to understand digital skills gap by customers and using insights to design training pathways that empower productivity

You Might Be A Good Fit If You:

  • Are passionate about our mission of making everyday essentials accessible to everyone
  • Are excited to be a champion for our customers in everything you do
  • Have 2+ years of work experience in market research, industry research, analytics, product management, or comparable roles
  • Love figuring out how to ask the right questions and structure analysis to achieve a desired insight
  • Are confident analyzing, interpreting, and storytelling with data
  • Can manage team members to deliver high-quality research outputs and to grow professionally
  • Are a collaborator and have low ego
  • Love fast-moving environments with a sense of urgency to get the job done
  • Have a bachelor’s degree or equivalent experience

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