Digital Marketing Manager Job at Burn Manufacturing… See details on how to apply for the opportunities available at Burn Manufacturing.
Descriptions;
BURN is an eclectic group of designers, builders, and visionaries who are committed to making stoves that can transform lives and save forests. Our goal is not just to provide clean burning wood and charcoal stoves but to provide a range of super fuel efficient stoves for the 2 billion people who will inhabit sub Saharan Africa by 2050.
Responsibilities:
- Provide thought leadership to the organization on Digital and social media marketing strategy
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintain our digital and social media presence
- Manage and optimize our digital and social media real estate
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate and manage any vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Skills and Experience:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Excellent writing and communication skills are required for this role
- Knowledge and experience in content development & Marketing will be an added advantage
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
How to Apply
Application Deadline: 31st August 2022.
