E-Acquisition Specialist Job at Kenya Airways

E-Acquisition Specialist Job at Kenya Airways… See details on how to apply for the opportunities available at Kenya Airways.

Descriptions;

Kenya Airways, the leading African airline flying to more African destinations than any other carrier, takes pride in being at the forefront of connecting Africa to the world and the World to Africa through its hub Nairobi Jomo Kenyatta International Airport.

Responsibilities:

Coordinate with team members to develop campaign plans and strategies on Google and other platform.
Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.
·Track and analyze pay-per-click (PPC) initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize extension, Links and landing pages for paid search engine campaigns.
Coordinate campaigns translations into available languages and execute across multiple countries simultaneously.
Manage and execute ancillary paid search strategy online to increase shopping cart order value.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Develop and execute programmatic strategy to gain more passenger revenue through the online platforms i.e mobile and website.
Effectively manage programmatic SLA with service providers.
Manager and maintain programmatic budget and ROI provided.
Develop and manage commercial relationship with affiliates, Meta search and strategic partners, to ensure the continuous increase of generated revenues.
Meta and affiliates based on business needs to increase revenue and expand relationship
Set monthly business reviews meeting with both Meta and affiliates to discuss performance.
Support affiliates and partners in technological integration with KQ tools to enable high level of performance.
Monitor affiliate costs and ROI and suggest optimization initiatives to ensure that the affiliate. program operates within the agreed budget revenue and cost.

Knowledge, Skills and experience:

Bachelor’s degree from a recognized institution.
Proven SEO experience.
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
Experience with A/B and multivariate experiments.