Quality backlinks pointing to your blog are required for it to rank on search engine result pages. Backlinks are like authority passed from one website to another.
Backlinks can either give a good reputation to your website or they can reduce the reputation of the site in the eyes of Google. Backlinks from high-authority websites add authority to your website, while those from low-authority websites tend to harm it.
There are three ways you can get backlinks to your website. You can guest post on other websites, post on social media platforms, or carry out article marketing.
Let’s briefly explain the ways you can get high-quality backlinks to your website that will make your blog or website rank on Google.
Guest Posting
Guest posting is the act of publishing guest articles on other platforms or websites. As a guest blogger, you can contact high-authority websites and offer to write them an article in exchange for their link. This will add authenticity to your website, get you the exposure you need, and also connect you with other bloggers in your niche.
Guest posting strategies can give you the links you need to rank your website on Google. You can start contacting websites online and requesting a guest post from them, and you can also get to know if they are charging for the guest post or not. There are lots of different places where you can find these opportunities, like niche-specific directories or popular aggregators like Alltop or Scoop. Find what works best for your niche and go from there!
Social Media
You can post content on social media and add a backlink to your website. Once you’ve done this, it means you’ve successfully linked your website to the social media platform, and Google will pass link authority to your website. Blogs that include links to authoritative social media platforms will rank higher in search engine results pages.
Article Marketing
This is another way you can get backlinks from a particular website. In article marketing, you will get to publish articles on other websites. By writing articles for other sites, you’ll be able to build backlinks that point to your website and provide additional exposure for your business. One thing you don’t want to do is post a link within the text of the article, or it may get flagged as spam. Instead, try providing a resource at the end of the article where readers can find more information about your business.
