Marketing Officer Job at Jamii Telecommunications… See details on how to apply for the opportunities available at Jamii Telecommunications.
Description:
Jamii Telecommunications Limited (JTL) is a privately owned Kenyan telecommunication service provider offering broadband and mobile services under the “FAIBA” brand.
Responsibilities:
- To monitor evolving business landscape, gather insight to help develop and improve existing products & services.
- To establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
- To lead the execution of marketing programs end to end, leveraging internal support, and driving collaboration.
- Analyze customer insights, customer trends, market analysis and marketing best practices to build successful strategies.
- Work in partnership with the creative team to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications including print, digital and video assets.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensure alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams and communicate with the leadership on marketing programs, strategies and budgetary implications.
QUALIFICATIONS FOR THE MARKETING OFFICER JOB
- Bachelor’s Degree in marketing or any other business-related field
- A minimum of five (5) years’ work- experience in a middle management marketing role
- Experience in planning and executing marketing campaigns.
- Graphic design qualifications and skills would be an added advantage.
- Good Communication Skills.
- Good listening and analytical skills
- A keen eye for details.