Assistant Marketing Manager Job at Britam
Assistant Marketing Manager Job at Britam… See details on how to apply for the opportunities available at Britam.
Descriptions;
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Britam Holding PLC is a leading diversified financial services group and is listed on the Nairobi Securities Exchange. The group has a presence in seven Africa countries in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi.
Responsibilities:
- Support and facilitate development and implementation of strategic market plans for the company.
- Oversee marketing initiatives for the company
- Develop promotion materials to assist business units in marketing activities
- Prepare the marketing budgets
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Demand generation – develop the strategy and manage the marketing programs that drive demand for company products
- Develop product positioning and messaging that differentiates company products in the market
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products
- Product launch – plan the launch of new products and releases; and manage the cross-functional implementation of the plan
- Overall responsibility for brand management and corporate identity
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Ensure that all brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
- Ensure that the Britam brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices are appropriately branded.
- Develop a brand positioning that differentiates Britam from its competitors and provides value proposition and excellent relationship with our customers.
- Analyze and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
- Monitor competitor activity on Digital, print, electronic platforms and advise business
- Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.
Qualifications and Experience:
- Bachelor’s degree in Business or social sciences. Masters’ Degree is an added advantage
- Professional marketing qualification e.g. CIM or equivalent
- At least 3- 4 years’ experience in marketing management.
- Experience in the marketing, corporate affairs industry will be an added advantage
- Knowledge of Britam products
How to Apply
Submit your CV and Application on Company Website: Click Here
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Application Deadline: 28th February 2022.
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