Performance Marketing Consultant Job at UBONGO
Performance Marketing Consultant Job at UBONGO… See details on how to apply for the opportunities available at UBONGO.
Descriptions;
Ubongo is a non-profit social enterprise with the mission of using top quality, localized edutainment to help Africa’s 500 million kids learn, and leverage their learning to change their lives.
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Responsibilities:
- Conduct an audit of Ubongo’s past paid, organic, and own digital marketing activities and create reports with recommendations for improvement
- Work collaboratively with Ubongo’s Community Engagement Manager, Social Media Officer, Creative Marketing Manager, Head of Products, and YouTube Manager to develop performance marketing strategies for YouTube channels, Ebooks, Apps, Social Media channels, and Merchandise.
Please note: Strategies should include social media ads, native ads, CTV ads, audio ads, display ads, search marketing, and Google ads
- Support the Marketing team in the creation of influencer and affiliate marketing strategies and budgets
2. Support the Marketing team to set up and run 4 performance marketing campaigns
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- Conceive and set metrics for 360 (digital, social media, and e-mail marketing) campaigns that build brand awareness and drive product sales across multiple markets
- Conduct A/B tests and analyze results to optimize marketing campaigns
- Oversee digital media planning and buying process from campaign initiation through final delivery of campaign metrics
- Developing and managing digital prospecting and remarketing campaigns
- Gather, aggregate, and organize leads and customer data and work with our Marketing team to establish lead generation campaigns.
- Generate monthly analytics, audience engagement, and campaign results reports and measure ROI, and develop KPIs for the Marketing team
- Conduct a needs and skills assessment to identify knowledge gaps around digital and performance marketing
- Plan and run internal workshops and training on digital and performance marketing best practices with Marketing and Digital teams
- Have a “teach by doing” attitude and actively work hand in hand with the Ubongo team in the execution of campaigns
- Analyze trends in digital marketing and make recommendations to the team on new tools, techniques, and trends to adapt
REQUIREMENTS:
TO BE A MATCH, YOU NEED TO:
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- Love what we do and can connect your passion to our mission and values
- Have extensive experience (minimum of 4 years) in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- Be an enthusiastic collaborator, excited and open to teaching others what you know
- Have previous experience at a tech/start-up/growth business is not required but a bonus!
- Have in-depth knowledge of various social media platforms, best practices, and website analytics
- Have proven experience with both managing and implementing social media advertising (Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Tik Tok) campaigns
- Have experience with both managing and implementing Google Ads and YouTube advertising campaigns
- Have extensive experience working with influencers across Africa
- Have experience in Search Engine Marketing (SEM) and skilled in SEO, PPC, Google AdWords, Google Campaigns and can bid intelligently on keywords
- Have experience working on content and email marketing and campaigns
- Have highly creative with excellent analytical abilities
How to Apply
Submit your CV and Application on Company Website: Click Here
Application Deadline: 10th April 2022.
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