Senior Usage and Retention Manager Digital Sales Job at National Merchant Bank
Senior Usage and Retention Manager Digital Sales Job at National Merchant Bank… See details on how to apply for the opportunities available at the National Merchant Bank.
Descriptions;
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NMB Bank is a commercial bank in Tanzania. It is licensed by the Bank of Tanzania, the central bank, and the national banking regulator.
Responsibilities:
- Analyze customer data for insights to Implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
- Lead the business transformation to embed CVM and data-driven decision-making principles and culture across the organization.
- Support the implementation of all CVM campaigns e.g. upsell NMB customers to transact more, cross-sell NMB into the other services, inactivity and churn management campaigns, real-time contextual trigger campaigns.
- Customer insight analysis
- End to campaign management in terms of operations & execution
- Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)
- Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch post-launch monitoring
- Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitate fixing any technical issues affecting ongoing campaigns within agreed SLAs
- Support the availability of data for reporting of CVM campaigns and initiatives performance
- Create/maintain all campaign-related documentation
- Maintain processes, templates, and other documents that support best practices
- Regular review of the campaign platform, capabilities, integrations, and channels with technical/business streams to give recommendations on future enhancements and improvements to support business needs
- Implement and manage a holistic blueprint for campaign management & fulfillment by scoping out the datamart layer all the way to the fulfillment layer.
- Integrate output through campaign management, charging and fulfillment platforms, by translating CVM objectives to IT / Technical teams
Qualifications and Experience:
- University Degree in Business or related field
- MBA or any Masters’ degree in a Business related field is an added advantage.
- 5 years working experience in a similar environment
- Telecom Usage & Retention experience is Mandatory
How to Apply
Submit your CV and Application on Company Website: Click Here
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Application Deadline: 7th March 2022.
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