Senior Usage and Retention Manager Digital Sales Job at National Merchant Bank… See details on how to apply for the opportunities available at the National Merchant Bank.
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Descriptions;
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NMB Bank is a commercial bank in Tanzania. It is licensed by the Bank of Tanzania, the central bank, and the national banking regulator.
Responsibilities:
- Analyze customer data for insights to Implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
- Lead the business transformation to embed CVM and data-driven decision-making principles and culture across the organization.
- Support the implementation of all CVM campaigns e.g. upsell NMB customers to transact more, cross-sell NMB into the other services, inactivity and churn management campaigns, real-time contextual trigger campaigns.
- Customer insight analysis
- End to campaign management in terms of operations & execution
- Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)
- Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch post-launch monitoring
- Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitate fixing any technical issues affecting ongoing campaigns within agreed SLAs
- Support the availability of data for reporting of CVM campaigns and initiatives performance
- Create/maintain all campaign-related documentation
- Maintain processes, templates, and other documents that support best practices
- Regular review of the campaign platform, capabilities, integrations, and channels with technical/business streams to give recommendations on future enhancements and improvements to support business needs
- Implement and manage a holistic blueprint for campaign management & fulfillment by scoping out the datamart layer all the way to the fulfillment layer.
- Integrate output through campaign management, charging and fulfillment platforms, by translating CVM objectives to IT / Technical teams
Qualifications and Experience:
- University Degree in Business or related field
- MBA or any Masters’ degree in a Business related field is an added advantage.
- 5 years working experience in a similar environment
- Telecom Usage & Retention experience is Mandatory
How to Apply
Submit your CV and Application on Company Website: Click Here
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Application Deadline: 7th March 2022.
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