YouTube Manager Job at UBONGO

• YouTube Manager

• Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact.
• Developing the processes that we have in place for scheduling the upload of content.
• Setting the annual/ monthly schedules for videos across all of our channels.
• Communicating with the Adaptation, Production and Post Production teams to know what content is ready to share on YouTube.
• Coordinating uploads of new videos and promotional videos with the marketing team.
• Creating video metadata (titles, tags, thumbnails) and playlists.
• Working with the adaptation team to get metadata translated into other languages.
• Uploading video metadata and publishing videos to YouTube.
• Developing solutions that integrate YouTube workflows with the workflows of our other products like the Toolkits Platform.

• Optimize existing channels by keeping written information (e.g. channel descriptions) and visuals (e.g. channel icons and banners) up-to-date and adjusting for SEO and ‘stickiness’.
• Strategizing with Adaptation and Marketing teams about which channels to launch and when, and implementing launch plans.
• Setting up new channels for new content (by show and by language).
• Regularly checking channel analytics and communicating highlights with the rest of the digital team.

• Monitor and analyze YouTube Studio analytics daily and identify trends over time.
• Read articles and watch videos about how YouTube’s algorithm works and what kind of content, metadata and scheduling works best on the platform.
• Run experiments based on theories developed by yourself and your team, and share results/ learnings/ strategic updates with the broader Ubongo team.
• Integrate lessons learned into daily practise and update the YouTube playbook.
• Update the rest of the digital team on trends and findings.

Qualifications;

• A YouTuber/ vlogger/ social media expert, with experience uploading videos and maintaining channel(s).
• Passionate about the video (watching, creating, editing, sharing etc.)
• Ready and able to take on all the challenges listed above (and many more, down the line) as we scale! A bachelor’s or master’s degree in a relevant subject (like media or communications) would be an added advantage. But we’re more interested in your ability to get the job done than your qualifications.
• Extremely organized and process-oriented.
• Able to GET THINGS DONE. You will be a team of one who needs to coordinate and manage across all departments in Ubongo to get this project launched!
• Comfortable dealing with and understanding digital products (apps, video etc.)
• Passionate for Ubongo’s vision of bringing localized edutainment to learners across Africa.
• A super troubleshooter!
• Able to speak and write (work) in English and preferably another African language – we’re a bilingual office.
• Good at dealing with ambiguity and able to figure things out for yourself.
• Willing to speak up for what’s right, when you see wrong, or when you think there might be a better way.
• Someone who loves kids. They’re why we do what we do. They’re running around our office all the time. Our kids’ music and videos will become part of your life (and be constantly stuck in your head).