Brand Manager Job at Tropikal Brands Afrika Limited… See details on how to apply for the opportunities available at Tropikal Brands Afrika Limited.
Descriptions;
Tropikal Brands is a truly African and Kenyan company. Having been in the market for more than 20 years, we have a proud heritage and an even brighter future lit by our ambitious plans to be the leading manufacturer of household, personal care, food and baby products and distributor of quality multinational brands.
Responsibilities:
- Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
- Identifying, analyzing and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
- Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions and Marketing Contribution)
- Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness and visibility
- Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
- Possess a deep understanding of the consumer, developing insights into ideas that drive growth
- Developing and managing the pricing strategy and review quarterly, half yearly or annually as per the market situation.
- Defining the Route to market, monitoring sales through the different channels as well as distribution by region
- Product portfolio management by brand using the Boston Matrix
- Managing the product life cycle
- Monitoring, controlling and reporting brand performance through brands health Indicators and key consumer KPIs
- Understanding & applying relevant external environment factors including consumer insights and competitor activity
- Efficient and effective demand forecasting to ensure optimum market supply
- Supporting effective execution of trade Marketing plans
- Margin improvement initiatives and ensuring a healthy brand P&L
- Leading collaboration with advertising, research companies among other partners to ensure the realization of the company objectives
- Export business development
Skills and Experience
- Strong strategic thinker with experience in marketing strategy formulation and execution.
- University degree in Business, Marketing or another related field
- At least 4 years proven experience as a brands management, FMCG preferred or manager in marketing and/or advertising.
- Strong leadership skills and the ability to influence
- Strong execution skills with proven experience in multiple project management and execution
- Strong interpersonal skills and the ability to work well with diverse, cross functional teams
- Demonstrate a high level of independent judgment
- Tenacity and resolve to work in a fast-paced job
- Excellent oral and written communication skills
- Knowledge of product pricing, packaging, distribution and positioning
- Analysis of latest marketing trends and best practices
- Ability to conduct research and analyze data
- Planning and organizational skills, capacity to multitask, and prioritize important tasks
