Marketing brand Lead Job at SWVL

Marketing brand Lead Job at SWVL… See details on how to apply for the opportunities available at SWVL.

Descriptions;

Swvl is a global tech startup based in Dubai that provides a semi-private alternative to public transportation for individuals who cannot afford or access private options.

Responsibilities:

Conducting marketing surveys to better understand the current marketing needs.
Coming up with marketing campaigns and strategies and executing them to end within the stipulated timelines.
Managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
Coach, mentor and train the marketing team.
Establish marketing goals/objectives based on past performance and market forecasts.
Develop an annual marketing budget, upon planned objectives and strategy, with tangible tracking system on a monthly basis.
Oversees current offerings, strategizing and executing initiatives for new products or services.
Works with the relevant teams to develop detailed marketing plans for all media channels.
Analysis of digital marketing data (campaign results, conversion rates, traffic etc) to help shape future digital marketing strategies
Measuring and reporting on the performance of all digital marketing campaigns and the Return on Investments for the same.
Staying up to date with current digital marketing trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
Maintaining awareness on best practice digital marketing techniques/tools to achieve successful marketing campaigns and promotions.

Qualifications, Experience And Personal Qualities

BSc/MSc degree in Marketing or related field.
Minimum of 5 or more years of work experience in marketing is required. 2 of these should preferably be in a supervisory role.
Familiarity with web design and content management systems.
Experience with visual communication principles.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
You should have demonstrable experience in marketing together with the potential and attitude required to learn.
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro or other media editing software.
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)