Marketing & Events Officer Job at Kenya Association of Manufacturers

• The specific duties and responsibilities will include, but not limited tthe following: –
• Development and execution of a creative, multi-channel, integrated marketing
• strategy and innovative brand’s positioning aligned with the ethos and goals of KAM;
• Helping shape and communicate the organization’s vision and mission by effectively
• mapping out the organization’s value proposition;
• Translating brand elements intplans and go-to-market strategies and align the
• company around the brand’s direction, choices and tactics;
• Develop and execute high quality and effective event concepts;
• Support the Head of Department tinspire both internal and external brand trust
• and cultivate messaging that promotes KAM brand;
• Championing the brand internally making sure all elements of the company
• understand the brand and its goals. Includes by presenting the brand strategy to
• relevant teams at internal meetings and conferences;
• Plan and oversee execution of the company’s marketing campaign programme both internally and externally within set timelines and stipulated budgets;
• Create and develop innovative and enduring brand messages that enhance brand loyalty and improved market share;
• Coordination of the design, procurement and management of high quality and effective marketing materials that align correctly with the overall brand strategy toptimize on brand promotion initiatives;
• Plan and manage the organization’s marketing events and evaluate their effectiveness /success;
• Reporting on all marketing activities tthe Marketing Manager;
• Ensure that brand guidelines are adhered tin all marketing activities across the company;
• Analyzing brand positioning and consumer insights and monitoring market trends;
• Support in sourcing of suppliers and products that fit with the context of the KAM brand tdeliver high quality services and events for KAM;
• In charge of running and administering all on-site logistics and supplier coordination, deliver high quality and seamless events;
• Organize and execute site visits and rehearsals tselect appropriate venue for events;
• Prepare plans for all aspects of events and assist in implementation for the same;
• Ensure compliance tsafety regulations and prepare appropriate budgets for all events;
• Design various event proposals tattract funding for core company events;
• Proactive sourcing for sponsorships for core events and stakeholder engagement;
• Effective event planning including development of guest lists, invites and follow-ups tensure a high turnout for all events;
• Developing and sustaining strong, working relationships with all stakeholders;
• Managing external agencies and ensuring marketing budgets are met;
• Perform other duties as may be assigned by the CEO.

Person Specification and Attributes:

• Degree in Marketing, Business Development, Advertising, Communications or a related discipline;
• Hold professional qualification in Marketing. Being a member of a professional body shall be an added advantage;
• iStrong knowledge of marketing best practice and an eye for creative marketing opportunities;
• Proven record in executing marketing and branding strategies;
• Design skills including graphics and web design are an advantage;
• At least five (5) years’ experience working in marketing, events or brand management withina similar busy industry;
• Strong understanding of and natural love for brands and ability tlead and inspire great marketing;
• Hands on commercial experience, self-driven and a passionate approach to marketing;
• Creativity – Ability tcome up with ideas that will reach and appeal tthe target market;
• Not afraid tput in the extra effort and time;
• The ability tinfluence staff on a 360 basis both up and down the organization is essential