Sales & Trade Marketing Representative Job at Human Capital Synergies Africa Limited… See details on how to apply for the opportunities available at Human Capital Synergies Africa Limited.
Description:
Human Capital Synergies (HCS) Africa is a Nairobi (Kenya) based, human resources professional services provider. Its two Directors, Ms. Veronica Anam and Ms. Njoki Mwihia jointly hold over 40 years of combined experience working in the United States and various African countries.
Responsibilities:
- Develop marketing strategies aligned with the brand strategy
- Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
- Develop & deliver necessary training for the Trade Marketing team on product knowledge & shoppers’ profiles.
- Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandising tools.
- Act as the key liaison between product development and buyers.
- Maintain customer relationships for future purchases.
- Cultivate programs that ensure products sell in-store.
- In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Manage Trade Marketing budget efficiently & ensure cost policies are applied to have in mind optimization between quality & price.
- Work closely to manage and monitor all Brand Activation.
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Brainstorm new and innovative growth strategies
- Measure market potential channel-wise and identify target segment.
- Track competition volumes and monitor competitor activities to evaluate our brand performance.
- Align the company around the brand’s direction, choices and tactics.
- Vision to understand customer needs and translate them into practical solutions.
- Work closely with Finance to validate all promotions for future planning and efficient achievements.
- Work closely with finance on customer’s terms and collection.
Minimum Requirements:
- University professional degree in Sales, Marketing or other relevant fields.
- Minimum of 5 years of experience in Trade Marketing in the FMCG industry, preferably the food & beverages industry
- Excellent verbal and written communication skills (outgoing personality).
- Experience in project management against set deliverables.
- Ability to prioritize and organize workloads independently when required.
- Team player and the ability to work across different multi-media platforms and departments.
How to Apply
Submit your CV, copies of relevant documents, and Application to [email protected]
Note: Use Sales & Trade Marketing Representative as the subject of the email.
Application Deadline: 25th November 2021.
