Assistant Brand Manager Job (Skin Care) at Unilever

• Supports the Brand Manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
• Works with the multifunctional team to implement the plan in the marketplace and monitors the performance of the support plans.
• Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams, and externally with local support agencies such as PR, sponsorship, activation, and channel.
• Assist in the brand’s day-to-day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Builds productive working relationships with Customer Development, CMI, regional category team Finance, and Supply Chain to manage the brand’s day-to-day operations.

Brand Vision Plan (BVP)

• Supports the brand building manager in the translation of the BVP into the BMP.

Brand Marketing Plan

• Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
• Accountable for the analysis of brand performance and brand health by constantly evaluating the performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing, and promotions in-store, and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and makes recommendations to improve effectiveness based on performance monitoring.
• Delivers specific brand projects eg. co-branding with a major retailer.

Innovation & Renovation

Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media, and POS), Customer sell-in, and legal & regulatory issues.

Qualifications;

• Bachelor’s degree, Postgraduate business degree preferred (MBA).
• Preferred one year experience in marketing.
• Experience in Project Management.
• Worked in a customer marketing interface.
• Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.