Digital Products & Sales Analyst Job at Access Bank Kenya… See details on how to apply for the opportunities available at Access Bank Kenya.
Description:
Access Bank Plc is a full-service commercial Bank operating through a network of about 366 branches and service outlets located in major centers across Africa and the United Kingdom.
Responsibilities:
- Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans for Digital solutions that drive incremental transaction volume and revenue.
- Use available customer transaction data to provide insights for targeted below Line communication campaigns and above-the-line campaigns to drive Digital Products usage.
- Perform day-to-day Digital Mass marketing activities such as customer calls (directly\indirectly), email campaigns, SMS campaigns, in-App campaigns etc. to drive customer engagement, cross-sell and revenue growth.
- Collate Digital Business data from multiple systems to monitor performance to ensure achievement of set targets through Weekly, Monthly and Quarterly Digital Solutions performance reports.
- Measure the impact of customer growth and retention initiatives to assess the effectiveness of growth & retention strategies and recommend appropriate actions.
- Track internal/external partners and vendor SLA performance on Digital solutions and partnerships, and organize for regular service review meetings and action follow-up.
- Coordination of new Digital solutions implementation project activities such as scheduling and training to enable successful deployment and go to market.
- Work with other support units i.e. Retail/Commercial/Corporate Business Units, Operations, Risk Management, Product Development, Fincon, Operations and IT to maximize Digital products’ ROI/RO
Minimum Qualifications:
- Excellent digital products knowledge.
- Excellent Mass market Customer Sales & Service engagement capabilities.
- Excellent Digital Marketing skills.
- Strong Data Analysis skills.
- Good negotiation /presentation skills.
- Knowledge & understanding of the Retail market.
- Good Oral & Written communication.
