Growth Campaign Manager Job – Retention at M-KOPA Solar

Growth Campaign Manager Job – Retention at M-KOPA Solar… See details on how to apply for the opportunities available at M-KOPA Solar.


M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR… M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day.


Develop and Execute Growth Campaigns:

  • Create and manage weekly growth campaigns with a primary focus on improving customer retention.
  • Identify key customer segments and tailor the campaigns to suit them
  • Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.

Conduct A/B Testing:

  • Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement.
  • Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.

Track and Analyze Campaign Results:

  • Define the core campaign metrics needed to achieve retention growth objectives and KPIs
  • Monitor and measure the effectiveness of growth campaigns against those metrics
  • Prepare and present campaign performance reports to stakeholders, providing actionable insights.

Optimize Customer Journeys:

  • Utilize customer data and insights to identify pain points and opportunities in the customer journey to improve customer retention
  • Propose and implement improvements to existing customer journeys to improve retention rates.

Collaborate with Cross-functional Teams:

  • Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives.
  • Leverage customer feedback and data to improve overall customer retention

You Might be A Good Fit if:

  • You are passionate about our mission of making everyday essentials accessible to everyone.
  • You have a bachelor’s degree or equivalent, 3-7 years of related experience or training, or an equivalent combination of education and experience.
  • You have proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
  • You are proficient in A/B testing methodologies and campaign optimization techniques.
  • You have familiarity with marketing automation platforms and customer segmentation strategies.
  • You are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills.
  • You love fast-moving environments with a sense of urgency to get the job done.
  • A proactive and creative mindset to explore new approaches to enhance customer retention. Protection Status